Strategy Layering
- Ensure that multiple strategies are employed in a cohesive manner to address different aspects of substance-free environments.
- Educational Workshops: Conduct workshops for parents, caregivers, and service providers on the importance of ACEs and strategies for creating supportive environments.
- Community Partnerships: Collaborate with local organizations and businesses to support and promote ACEs.
- Media Campaigns: Utilize social media, local newspapers, and radio to raise awareness about the benefits of ACEs.
- Youth Engagement: Involve youth in the planning and execution of ACEs to ensure the events meet their interests and needs.
Strategy Amplification
- Enhance the reach and impact of ACEs through various amplification techniques.
- Influencer Partnerships: Engage local influencers and community leaders to promote ACEs.
- Resource Distribution: Provide materials such as flyers, posters, and digital content to schools, community centers, and youth-serving organizations.
- Event Promotion: Use multiple platforms (social media, community bulletin boards, newsletters) to maximize event visibility.
Strategy Reinforcement
- Strengthen the messages and practices associated with ACEs through consistent reinforcement.
- Follow-Up Activities: Organize follow-up events and activities to maintain engagement and reinforce the substance-free message.
- Recognition Programs: Implement recognition programs for individuals and organizations that actively support and participate in ACEs.
- Feedback Mechanisms: Create avenues for participants to provide feedback and share their experiences, which can be used to improve future events.
Personalization/Application
- Tailor strategies to the specific needs and preferences of the priority audience for greater effectiveness.
- Needs Assessment: Conduct surveys or focus groups to understand the preferences and needs of adults, parents, caregivers, and youth.
- Customized Messaging: Develop customized messages and materials for different audiences, ensuring cultural and contextual relevance.
- Individual Support: Offer personalized support and resources for families and service providers to help them implement substance-free practices.
- Tailor strategies to meet the specific needs and preferences of the priority audience.
- Audience Segmentation: Identify different segments of the priority audience (e.g., parents, caregivers, service providers, youth-serving organizations).
Audience Segment |
Needs and Preferences |
Key Messages |
Parents |
Information on benefits of ACEs for children |
Ensuring a safe environment |
Caregivers |
Tips for supporting youth at events |
Engagement and support |
Service Providers |
Training on ACE implementation |
Community impact |
Youth-Serving Orgs |
Tools and resources for organizing ACEs |
Youth empowerment |
Customized Messaging: Consider developing tailored messaging for each audience segment. Considerations for these messages include language, the specific message, and the delivery method that will reach the segment best. Develop tailored messages for each audience segment. Each segment may need different support and resources. It is important to identify these for each group.