Strategic Communication
- Dr. Yunmi Choi was in Korea last semester attending conferences, both physically and virtually. She made presentations at the following conferences:
- Choi, Y. (2020). 종편 패널 주요 타깃에 대한 제고 및 대응 전략. Presented at the Korean Association of Advertising and Public Relations (KADPR) Conference, Seoul, South Korea, November 2020.
- Choi, Y., & Jun W. (2020). Cultural Effects on Disease Prevention Attitude and Behavior in South Kore and the US. The International Conference of Asian Marketing Associations (ICAMA) – Korea Advertising Society (KAS) 2020 International Conference, Jeju, South Korea (Virtual), October 2020.
- Dr. Choi was also invited to publish one of the papers she presented last year:
- Choi, Y. & Jun, J. (Accepted in December 2020). Cultural Effects on Disease Prevention Attitude and Behavior in South Korea and the US. Creating Social Value through Marketing and Advertising in Asia-Pacific special section in Asia Pacific Journal of Marketing and Logistics.
