Other Information

AMPATH models and Maps

Various versions of the AMPATH model exist for the overall partnership and for each partnership site.

Example:

AMPATH model showing three elements--consortium, local public sector health system and academic health center.

A country map for each partnership site has been created with AMPATH colors and branding

Example:

Map of Ghana

Example:

World map with all AMPATH partners indicated

Merchandise

The main AMPATH logo should be used in full-color, white, black or blue on branded merchandise. When possible, the logo should include the tagline or location but only if it remains legible.
All rules related to spacing, size and distortion outlined above apply.
Partners should consult with their university licensing office to determine acceptable co-branding parameters when using AMPATH and university logos.

Event Branding

Use the main AMPATH logo in full color on a white background when possible for podium and event signage.
If creating a background, use full color logo on white background.

Programs and Grants

Organizations receiving grant funding or other support from AMPATH should include the main AMPATH logo as appropriate in marketing and educational materials related to the program or event. All direction regarding color, spacing and placement should be followed.
Project or partnership names should be selected for brevity and clarity. Avoid creating a longer name to create a desired acronym.
When discussing programs always use the full name before reverting to acronym use.
Programs and grants operated by the AMPATH partnership should not create their own names and brand identity.
Only under very certain limited circumstances and with the approval AMPATH leadership, major programs may create a sub-brand of the AMPATH logo (i.e. AMPATH Research).
Materials created for programs or grants should reflect the AMPATH brand direction, colors and style. The AMPATH team is available to review new materials prior to printing.

Signs

The main AMPATH full-color logo should be used at the center top of all signage created for buildings or vehicles.

Campaigns

Educational and fundraising campaigns should adhere to brand standards.
The AMPATH primary logo or location logo should be used. New logos should not be created for campaigns or individual programs unless there is a compelling business interest in doing so.
Customized web pages may be created, but should be housed on the main AMPATH pages and follow the existing AMPATH branding.

License