14 Sample Case Activities and Research Questions

Audience Analysis: Examples and Questions

Conducting thorough audience analysis involves examining demographics, psychographics, and situational factors. Here are examples and questions to guide your research in each area:

Demographics

Demographic analysis focuses on quantifiable characteristics of the audience.

Examples:

• Age: Understanding the age range helps tailor content to be age-appropriate.
• Gender: Knowing the gender distribution can influence the tone and style of communication.
• Income Level: This affects purchasing power and product affordability.
• Education Level: Determines the complexity of language and concepts used.

Questions to Consider:

• What is the age range of your audience?
• What is the gender distribution?
• What is the average income level?
• What is the highest level of education attained by most of your audience?
• What is the marital status of your audience?

Psychographics

Psychographic analysis delves into the psychological attributes of the audience.

Examples:

• Values: Core beliefs that drive decision-making.
• Lifestyle: Daily habits and activities.
• Personality: Traits that influence behavior.
• Interests: Hobbies and passions.

Questions to Consider:

• What are the core values of your audience?
• What lifestyle choices are common among your audience?
• What personality traits are prevalent in your audience?
• What are the main interests and hobbies of your audience?
• What are the attitudes and opinions of your audience towards specific topics?

Situational Analysis

Situational analysis examines the context in which the audience interacts with your message.

Examples:

• Audience Size: The number of people you are addressing.
• Physical Setting: The environment where the interaction takes place.
• Disposition Toward Topic: Audience’s attitude towards the subject matter.
• Disposition Toward Speaker: Audience’s perception of the speaker.
• Occasion: The event or reason for the interaction.

Questions to Consider:

• How many people are in the audience?
• What is the physical setting of the interaction (e.g., conference room, online)?
• What is the audience’s attitude towards the topic?
• What is the audience’s perception of the speaker?
• What is the occasion or reason for the interaction?

By addressing these questions, you can gain a comprehensive understanding of your audience, allowing you to tailor your communication strategies effectively. This approach ensures that your message resonates with the audience and meets their needs and expectations.

Using AI to Generate an Image of Your Client and Their Needs

Crafting effective prompts for AI-generated images is key to getting useful and realistic audience visuals. Here are some best practices:

1. Be Specific About Demographics

AI responds well to clear details. Instead of a vague prompt like “a typical customer,” try: “A middle-aged woman, 45, living in an urban setting, wearing professional attire, using a smartphone, looking engaged.”

2. Include Psychographics

Go beyond surface traits—describe lifestyle, interests, and behaviors. Example: “A young male entrepreneur, 30, in a modern coworking space, drinking coffee, working on a laptop, wearing smart-casual attire.”

3. Define the Context

Where does your audience exist? The setting matters. Example: “A retired couple in their late 60s, enjoying a vacation on a cruise ship, holding cocktails, dressed in relaxed beachwear.”

4. Style Matters

If you want a more realistic or stylized image, specify:

• Photorealistic: “Highly detailed, realistic representation…”
• Illustration: “Cartoon-style, clean vector representation…”
• Mood/Lighting: “Warm atmosphere, soft natural light…”

5. Consider Brand & Industry Needs

Tie your prompt to the audience’s connection to the business sector: “A corporate executive, 40, in a modern office, engaging in a presentation about digital transformation.”