Introduction to the Business Model Canvas

The Business Model Canvas is a visual method of describing a business’s critical functions and processes, documenting its path to success. It is broken down into nine segments as described in this section. We will learn the Business Model Canvas and apply it to a fictitious company in class, describing this business using the model.

The Business Model Analyst company ( https://businessmodelanalyst.com/business-model-canvas/ ) has been gracious enough to share several diagrams that you can download for free from their website. Several of these will also be used in Canvas for our Capstone Assignment.