Table of Contents

Introduction

Fragrance 101: The Amazing Power of Scent

Part I: A Fragrance History

1. Follow the Scent

2. Scents Through the Decades

3.  Organizing Scent

4. A Pyramid “Scent” Scheme

Part II: Selling 101

5. Giorgio Armani Fragrances

6. Yves Saint Laurent Fragrances

7. Ralph Lauren Fragrances

8. Viktor & Rolf Fragrances

9. The Power of Scent Memory

Part III: A Scentsorial Conclusion

10. My Final Two Scents

Meet the Author