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19 results
Food, Fiber, and Fashion Quarterly book cover

Food, Fiber, and Fashion Quarterly

All Rights Reserved   English

Author(s): Nicholas Blundell, Jordan Crabtree, Jennifer Cunningham, Celia Dawson, Bryn Eudy, Valerie Harants, Heather Hunter, Calvin Isch, Noah London, Neal Patel, Courtney Seigel, Olivia Shoemaker, Ahaan Singhal, Chelsea Theobald, Amna Yaqub

Editor(s): Eric Metzler

Last updated: 30/04/2024

Video Engagement: Discussion, Assessment, and Games book cover

Video Engagement: Discussion, Assessment, and Games

All Rights Reserved  11 H5P Activities    English

Author(s): Indiana University Learning Technologies

Last updated: 27/03/2024

ProfBox at Indiana University book cover

ProfBox at Indiana University

All Rights Reserved  7 H5P Activities    English

Author(s): UITS Digital Education Programs & Initiatives

Institution(s): Indiana University

Last updated: 21/03/2024

A Canvas Semester Checklist book cover

A Canvas Semester Checklist

CC BY-NC-SA (Attribution NonCommercial ShareAlike)  2 H5P Activities    English

Author(s): Jeani Young

Last updated: 26/02/2024

Zoom to the Next Level: Active Learning in the Virtual Classroom book cover

Zoom to the Next Level: Active Learning in the Virtual Classroom

CC BY-NC-SA (Attribution NonCommercial ShareAlike)   English

Author(s): Digital Education Programs and Initiatives - Indiana University, Dr. Andi Strackeljahn

Last updated: 17/01/2024

eTexts 101: A Practical Guide book cover

eTexts 101: A Practical Guide

CC BY (Attribution)   English

Author(s): David W. Lewis

Last updated: 05/01/2024

Marketing book cover

Marketing

CC BY-NC-SA (Attribution NonCommercial ShareAlike)  23 H5P Activities    English

Author(s): Kim Donahue

Subject(s): Sales and marketing

Last updated: 05/01/2024

There are many excellent Introduction to Marketing textbooks on the market. Since most professors emphasize some parts and not others, and as some terminology is author specific, this OER was designed to emphasize the material the author emphasizes in class and to focus on a minimalistic approach, allowing the instructor to provide additional insights. This text addresses the basic marketing concepts of marketing research, STP, product, place, price, and promotion. Digital marketing is addressed but not emphasized as the author considers it a very effective and important tool to implement marketing concepts and strategies. This text stresses the role of marketing in strategic planning and how the specific concepts and strategies fit into the organization’s strategic plan.
A Christmas Carol book cover

A Christmas Carol

CC0 (Creative Commons Zero)   English

Author(s): Charles Dickens

Last updated: 06/12/2023

Prose Fiction book cover

Prose Fiction

CC BY-NC (Attribution NonCommercial)   English

Author(s): Miranda Rodak, Ben Storey

Editor(s): Sarah Hare

Subject(s): Literary studies: fiction, novelists and prose writers

Institution(s): Indiana University

Last updated: 05/12/2023

IU East LGBTQ+ Archive book cover

IU East LGBTQ+ Archive

CC BY-NC-ND (Attribution NonCommercial NoDerivatives)   English

Author(s): Beth South, Eng-W270 Spring 2019, Travis Rountree, Abbie Sliger

Subject(s): LGBTQ+ Studies / topics, Oral history

Last updated: 05/12/2023