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18 results
Marketing book cover

Marketing

CC BY-NC-SA (Attribution NonCommercial ShareAlike)  23 H5P Activities    English

Author(s): Kim Donahue

Subject(s): Sales and marketing

Last updated: 05/01/2024

There are many excellent Introduction to Marketing textbooks on the market. Since most professors emphasize some parts and not others, and as some terminology is author specific, this OER was designed to emphasize the material the author emphasizes in class and to focus on a minimalistic approach, allowing the instructor to provide additional insights. This text addresses the basic marketing concepts of marketing research, STP, product, place, price, and promotion. Digital marketing is addressed but not emphasized as the author considers it a very effective and important tool to implement marketing concepts and strategies. This text stresses the role of marketing in strategic planning and how the specific concepts and strategies fit into the organization’s strategic plan.
A Christmas Carol book cover

A Christmas Carol

CC0 (Creative Commons Zero)   English

Author(s): Charles Dickens

Last updated: 06/12/2023

Prose Fiction book cover

Prose Fiction

CC BY-NC (Attribution NonCommercial)   English

Author(s): Miranda Rodak, Ben Storey

Editor(s): Sarah Hare

Subject(s): Literary studies: fiction, novelists and prose writers

Institution(s): Indiana University

Last updated: 05/12/2023

IU East LGBTQ+ Archive book cover

IU East LGBTQ+ Archive

CC BY-NC-ND (Attribution NonCommercial NoDerivatives)   English

Author(s): Beth South, Eng-W270 Spring 2019, Travis Rountree, Abbie Sliger

Subject(s): LGBTQ+ Studies / topics, Oral history

Last updated: 05/12/2023

Perspectives on Black Markets v.2 book cover

Perspectives on Black Markets v.2

CC BY-NC-ND (Attribution NonCommercial NoDerivatives)   English

Author(s): Caroline Anders, Andres Ayala, Brianna Baughman, Nicholas Buehler, Cynthia Cahya, Allie Campbell, Anoop Chinthala, Adeline Dixon, Shaun Grega, Lauren Gronek, Hunter Haines, Chase Hastings, Sharon Hsu, Michael Mitgang, kaanpete, Larkin Reilly, Matthew Serrano, Xinyang Zhai

Editor(s): Michael Morrone

Last updated: 05/12/2023

Perspectives on Black Markets v.3 book cover

Perspectives on Black Markets v.3

CC BY-NC-ND (Attribution NonCommercial NoDerivatives)   English

Author(s): Peter Andrews, Mary Kate Ausbrook, Ashley Brown, Casey Carroll, Maria Emmanoelides, Lauren Fischer, Aisha Green, Jacob Herbert, Yulia Nefedova, Elliott Obermaier, Melanie Reinhart, Stacey Tam, Emma Wagner

Editor(s): Michael Morrone

Last updated: 05/12/2023

Postliberation Eritrea book cover

Postliberation Eritrea

All Rights Reserved   English

Author(s): Tekle Mariam Woldemikael, Asefaw Bariagaber, Victoria Bernal, David M. Bozzini, Amanda Poole, Jennifer Riggan, Gaim Kibreab, Dan Connell, Georgia Cole, Magnus Treiber, Milena Belloni, Michael Woldemariam

Editor(s): Tekle Mariam Woldemikael

Subject(s): Regional / International studies, Africa

Publisher: Indiana University Press

Last updated: 15/11/2022

In 1991, the Eritrean People’s Liberation Front (EPLF), armed with Kalashnikov rifles and tanks, entered Asmara, the capital of Eritrea, announcing that it was liberating Eritrea from Ethiopian rule. The thirty-years’ war between the Eritrean nationalist front and the Ethiopian government has been termed the long struggle (gedli). Right after winning the war, in 1991, the EPLF was on the world stage, struggling to establish a new political order in Eritrea, replacing the Ethiopian regime that had ruled from 1952 to 1991. This had included a ten-year federation (1952–1961) and thirty years of direct rule (1962–1991).

This collection of essays is derived from the special issue of Africa Today 60 (Winter 2013), https://www.jstor.org/stable/10.2979/africatoday.60.issue-2 which focused on Postliberation Eritrea and the challenges of the country’s strategy of nation-state formation in an era marked by global flows. The editor wishes to thank the contributors—Milena Belloni, Georgia Cole, Dan Connell, Gaim Kibreab, Mirjam van Reisen, Magnus Treiber, and Michael Woldemariam—who provided supplementary material to this edited volume in commemoration of the twenty-fifth anniversary of Eritrea’s liberation.

Short Guides in Education Research Methodologies book cover

Short Guides in Education Research Methodologies

CC BY-NC-SA (Attribution NonCommercial ShareAlike)   English

Author(s): Nadia Alqahtani, Kerry Armbruster, Jeannette Armstrong, Nicole Ayers, Ebrahim Bamanger, Laura Boyle, Natalia Ramirez Casalvolone, Yanlin Chen, Summer Davis, Dee Degner, Amanda Deliman, Alexandra Fields, Amani Gashan, Aslihan Guler, Lindsay Herron, Geoffrey Hoffmann, Breanya Hogue, Bo Hyun Hwang, Michelle Koehler, Maria Lisak, Brandon Locke, Erin McNeill, Simon Pierre Munyaneza, Yeoeun Park, Casey Pennington, Christian Perry, Pengtong Qu, JJ Ray, Jill Scott, Youngjoo Seo, Leslie Smith, Amy Walker

Editor(s): Beth Lewis Samuelson, Sarah Hare, Julie Marie Frye, Megan Covington

Subject(s): Education, Research and information: general, Research methods: general

Publisher: Indiana University Bloomington

Last updated: 09/03/2020

Short guides in common research methodologies, created by doctoral students for doctoral students.