Chapter 6: Buyer Behavior

Learning Objectives

  1. Students will be able to articulate the decision making processes for consumers and for business buyers
  2. Students will be able to explain the influences on consumer buying behavior
  3. Students will be able to define the different business buyer classifications and the differences of each’s buying characteristics and behaviors

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Marketing Copyright © by Kim Donahue is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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