The Marketing Plan
16. The Marketing Plan
16.1 Marketing Planning Roles
16.2 Functions of the Marketing Plan
16.3 Forecasting
16.4 Ongoing Marketing Planning and Evaluation
16.5 Discussion Questions and Activities
License
The Marketing OER ToolKit Copyright © 2015 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.